Veronica is the founder of one of the most premier and sought after event planning firms in the world, initially founded in Boston, also serving Southern California, Southern Texas, and South Florida, with destination clients worldwide. Blue Ivy has even earned the premier title of Conde Nast's TOP 25 Wedding Planners Abroad Worldwide along with every popular accolade the industry cares about, such as Best of Weddings from The Knot and Wedding Wire's Best of Choice for each year. 

As a Colombian native, residing in Europe during the summer in her young adult phase and raised in Palm Beach throughout her childhood, Veronica Alexandra offers a solid, diversified perspective working with clientʼs of many cultural backgrounds. She's personable to work with, talks late night hours, is streamlined for the typical busy client, and has decades of experience with the most complicated of events. She’s a pro at customizing any vision into an opulent and distinguished celebrated affair, as well as producing small, intimate, tasteful celebrations to your liking. As a Harvard grad, she is polished with the essentials in event planning through pioneering the Event Committee for Harvardʼs 14,000 student body in the continuing education program and taking it upon herself to study event planning at London’s European School of Economics, American Project Management Association in NYC and years of floral, planning and design training, jobs and internships all over the world. Veronica provides a solid set of competitive resources, and artistry, producing customized events for both high profile clients and to the neighbor next door.

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Weddings are Veronica's original inspiration behind Blue Ivy. There's something very special about planning the most romantic day of our personal history. There's something so honorable and so important about being given the key to design, direct and lead a couple to their official celebration-backdrop. There's a reward so internal within Veronica that her purpose is to create the most happiest day of couple's lives while knowing to protect couples from industry-sharks, social pressures, and big mistakes. 

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As an Ivy league grad, Veronica's resourcefulness, and expert negotiating talent is one of the many advantages you gain. She oversees all planning projects at Blue Ivy, leaving no planning protocol at risk, protecting the quality experience expected, handling all strategic planning that a wedding requires, providing boundless award winning creativity to tailor every clientʼs vision, and working hand in hand every day with her golden chosen award winning team. No matter the audience, the style, or the location, Veronica is skilled with interpreting your vision with creative solutions, saving you from the stress while capturing smiling guests from the entrance to the favors. She is a master in pulling off the day every couple in love looks forward to, with over ten years of refining her craft.

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Obsessed with design and atmosphere, Veronica focuses on capturing each client's personality, sticking within budget and delivering the most bang for your buck. Veronicaʼs history of inspiration goes back to early childhood where she was fortunate enough to be exposed to the chicest of events throughout Palm Beach, New York, London, Paris & Monaco. Her artistic approach for color, atmosphere, inviting themes and styling, defining stunning ambiance and her fierce level of strategy and planning, has given her the winning streak to provide insight into the world of events via national magazines and blogs such as The Knot, Southern New England Weddings, Style Me Pretty, Inspired By This, Brides Magazine, Bliss Celebrations, Bride & Groom, and many more. Veronica is currently under contract with a producer for pitching a show to the big networks, involving wedding planning. 

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She has an electric personality, an enormous heart, an obvious love for people and parties, a familial, relatable approach, and is always on the pulse producing customized style with the power of color, entertainment and layers of eye-candy to the space. Her favorite quote she likes to express is, “I'll double your vision for half the price!”